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Two
Day Workshop: |
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Day One
Dr. Rina Quijada
Market
Research:
Tools and Techniques
Market Research
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Introduction
to Petrochemicals
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Petrochemical
Economics
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Inter-Relation
among Petrochemical Products
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Market
Research Within a Company
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Supply
and Demand Balances: How To Generate and
Update This Information
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Information
gathering techniques
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Case
Study: Evaluation of Chlor-Alkali/Vinyls
Industry Trends
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Day Two
Mr. Kevin Boyle
Identifying
Market Signals:
Methods and Applications
Market Signals
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Objectives
of Forecasting
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Forecasting Principles
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Forecasting Methods
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Different
Models
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Cash
Cost, Cash Margins
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Concept
of a "hedge"
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Key
Market Variables to Follow
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How
to report and present
forecast results
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Case
Study: Ethane/Ethylene Trends
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One
Day Work Program: |
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Morning Session
Dr. Rina Quijada
Market
Research:
Tools and Techniques
Market Research
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Production
Chain: From Feedstock to Basic
Petrochemicals
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How
can Feedstock Cost Impact the Petrochemical
Industry
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Market
Research for the Petrochemical Industry
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Supply
and Demand Balances: How
Does It Work
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Information
gathering techniques: How
and Where to Find Accurate Information
-
Key
Market Variables to Follow
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Afternoon Session
Mr. Kevin Boyle
Identifying
Market Signals:
Methods and Applications
Market Signals
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Objectives
of Forecasting Trends
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Basic
Forecasting Principles
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Forecasting Methods
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Cost
and Production Margins
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Concept
of a "hedge"
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Price-Demand
Forecasting
Methodology
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How
to report and
present
forecast results to
top
management
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WHO
SHOULD ATTEND: |
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Information Users:
- General Management
- Planning
Managers
- Marketing and Sales Managers
- Product Managers
- Lawyers and
Financial Planners
- Corporate
Planners within the Petrochemical Industry
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Internal Information Suppliers:
- Marketing Research Department
- Sales Analysis Group
- Accounting Department
- Corporate Strategic Planning
- MIS Coordinators
- Database Design
Coordinators
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External Information Suppliers:
- Research Consultants
- Market Research Suppliers
- Advertising Agencies
- Government Publications
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